Tuesday, April 01, 2008

Chevy-Workhorse motor home chassis boosts market share

NION CITY, Ind. (April 2008)— In the midst of a down market, the Chevy Workhorse cab chassis for Class C motor homes continues to increase market share, growing to 28 percent for 2007, a 5 point increase over its 2006 average. That growth continued in early 2008 as the chassis captured 30 percent market share for January. Figures are based on vehicle registration data compiled by Statistical Surveys of Grand Rapids, Mich.

The January 2008 figure represents a 17 point increase over the platform’s 2004 average market share of 13 percent, which was the last year the chassis appeared exclusively under the Chevrolet badge. Late that year, GM and Workhorse announced that the cutaway platform would be co-branded as a Chevrolet-Workhorse product for the 14,050 lb. GVWR model. In 2005, the joint badging was extended to the 9,600 lb. and 12,300 lb. GVWR models. Market share rose to 18 percent in 2005 and to 23 percent in 2006.
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